- Total Quality Marketing
- Business: TQM
Универсальный русско-английский словарь. Академик.ру. 2011.
Total Quality Marketing
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Quality assurance — Quality assurance, or QA for short, refers to planned and systematic production processes that provide confidence in a product s suitability for its intended purpose. It is a set of activities intended to ensure that products (goods and/or… … Wikipedia
Quality (business) — This article is about quality in a business context. For other uses, see Quality. Quality in business, engineering and manufacturing has a pragmatic interpretation as the non inferiority or superiority of something. Quality is a perceptual,… … Wikipedia
Marketing operations — Key concepts Adobe • Automation • Benchmarking Best Practices • Budget Cisco Systems • CMO Data Privacy • Data Quality Data Warehouses • Database Marketing Demand Generation Digital Asset Management Enterprise… … Wikipedia
Marketing management — Marketing Key concepts Product marketing · Pricing … Wikipedia
marketing — /mahr ki ting/, n. 1. the act of buying or selling in a market. 2. the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling. [1555 65;… … Universalium
Internal marketing — (IM) is an ongoing process that occurs strictly within a company or organization whereby the functional process aligns, motivates and empowers employees at all management levels to consistently deliver a satisfying customer experience.Key… … Wikipedia
Relationship marketing — is a form of marketing developed from direct response marketing campaigns conducted in the 1970 s and 1980 s which emphasizes customer retention and satisfaction, rather than a dominant focus on point of sale transactions. Relationship marketing… … Wikipedia
Affiliate marketing — Internet marketing Display advertising Email marketing E mail marketing software Interactive advertising … Wikipedia
Direct marketing — For distribution and retail sales of comic books, see direct market. Marketing Key concepts … Wikipedia
Data quality — Data are of high quality if they are fit for their intended uses in operations, decision making and planning (J. M. Juran). Alternatively, the data are deemed of high quality if they correctly represent the real world construct to which they… … Wikipedia
Cost of poor quality — (COPQ) or poor quality costs (PQC), are defined as costs that would disappear if systems, processes, and products were perfect. COPQ was popularized by IBM quality expert H. James Harrington in his 1987 book Poor Quality Costs.[1] COPQ is a… … Wikipedia
